SAFE ORGANIC GROWTH IS HERE
We’ve been ranking high value websites since 2009 behind the scenes
Implementing the latest AI research in combination with modern link building strategies, we ensure our clients remain competitive in the face of constantly changing search engine algorithms for the most sought after keywords in their industry
Neural networks have revolutionized not only our world, but also how search optimization is conducted. Techniques that worked in 2016 are now outdated due to rapid advancements in GANs (generative adversarial networks) which we believe major search engines such as Google & Bing employ to counter the familiar link building techniques that most SEO companies use.
Our team consists of applied AI experts who look at the latest research in reinforement learning & GANs to identify how search engines are most likely incorporating AI research into their algorithms. Then, we run our own internal GANs and other AI networks to identify what strategies are more likely to be high risk moving forward. We adjust our own link building methods accordingly. We believe employing pre-emptive search AI ourselves is a wiser strategy than responding to new algorithms retroactively and playing ‘catch up’ after the fact.
Large companies such as e-commerce chains have come under deep media scrutiny in the past 10 years when it was revealed they participated in blackhat link building networks to increase their search engine rankings. The consequences are far reaching and can be permanently damaging to the reputation of any company that comes under the spotlight for such practices.
We employ proprietary methods to minimize the risk of damage to your company’s reputation in all our link growth plans. We put together creative custom strategies to grow your organic ranking based upon doing things that are likely to motivate real people to link to you naturally. This often has a side effect of free word of mouth advertising and branding, outside of search optimization.
How Our Strategies Evolved
The SEO Goldrush2009 was the year we began to offer managed SEO solutions. Back then, link building was simple, and relied mostly upon Google’s PageRank algorithm. Direct linking from high domain authority sources was the strategy of the day. Bing entered the search scene.January 2009
Google Penguin UpdateRelease of the Google Penguin search algorithm. An unforgettable time for entrepreneurs and SEO companies. Traditional link building methods no longer worked, many entrepreneurs and large e-commerce companies went out of business. We ourselves had to make major adjustments to our link building strategies and learnt a lot from this time. Tier 1-Tier 3 layered link building, guest posting and paid links became the most abused strategies after Penguin.April 2012
Penguin 2Penguin hit again, more powerful than before, penalizing many websites in the industry. Fortunately we and our clients did well during this period and gained substantial rankings, as we had already begun focusing on organic link growth via reputation building and connecting with journalists and other high impact news sources. We already saw the writing was on the wall for blackhat methods since 2012. We also began placing a greater emphasis on social media as an important indirect signal for search ranking.May 2013
RankBrain ConfirmedAfter the AI boom began, it was long suspected that Google, Bing and other search engines were employing neural networks to combat artificial link building and improve quality of search results. RankBrain was confirmation of all this. It became obvious that link growth methods would need to be more complex and constantly adapting as AI research advanced. We went all in on AI during this period by employing our first full-time AI research staff.October 2015
Our 'Dual Tier' ApproachIt was in this period that we invented a proprietary strategy that considered two separate yet crucial things in SEO – 1) How to get our clients to naturally acquire high value Tier 1 links from real people by releasing good quality content, improving their reputation, and engaging in high profile campaigns. 2) How we could employ our own AI to counter the advances of search engine AI by identifying safe methods to acquire Tier 2 & Tier 3 links. We began training our own AIs to identify fake and poor quality links, figuring that if we could do it, so too could the major search engines. Our AI steered us clear of high risk SEO strategies that weren’t immediately obvious to us.July 2017
Proprietary MethodsOur core philosophy in SEO remains the same since 2017. We believe what has made us effective in increasing our clients search engine rankings over the years is focusing on how our clients can grow their reputation to acquire links naturally, and how we can lend an extra helping hand by identifying new ways to gather Tier 2 – Tier 4 links that aren’t triggered by AI search algorithms. Reputation building for natural Tier 1 growth, and AI-resistant links for Tier 2 – Tier 4 growth, form the two core pillars of our SEO strategy today.Beyond 2019
We have teams based all over the world, ensuring your site growth is a natural 24/7 process
An SEO Manager Is Always Available For You
As a business customer, you have access to your own dedicated account manager that is available within the business hours of your chosen region. Enterprise customers enjoy our highest level of attention, and have access to multiple managers based globally. As an Enterprise customer, a manager is always contactable 24/7 via Phone, E-mail or Chat to discuss & implement new growth strategies